Virgin Media

Industry: Telecommunications Mass Media

Founded: 2006

Headquarter: Hook, United Kingdom

Virgin Media Limited is a British company which provides telephone, television and internet services in the United Kingdom.

As of 31 December 2012, it had a total of approximately 4.8 million cable customers, of whom around 3.79 million were supplied with its television services (Virgin TV), about 4.2 million with broadband internet services and about 4.1 million with fixed-line telephony services. At the same date, it had around 3 million mobile telephony customers.

Situation

Virgin need to become more proactive across emerging and niche skills and start identifying and attracting certain groups of talent.

By Implementing Horsefly

They were able to map the market across a variety of different skill-sets, enabling them to work out their go-to-market strategy to support their business objectives. It also allowed them to understand the national landscape and regional differences for various groups of talent.