Horsefly Analytics helped TRS Workforce Solutions transform labor market intelligence into a standalone revenue generator. By leveraging Horsefly's data throughout their sales cycle, TRS created a lucrative monthly Insights Package and elevated their positioning from MSP vendor to strategic advisor in the brutally competitive managed services market.
The Situation
Faced intense competition in MSP market where everyone promises "visibility, control, and cost savings"
Needed proof of value before clients committed to seven-figure contracts
Required differentiation beyond generic dashboards and industry platitudes
Sought entry point for strategic conversations with decision-makers
Wanted to move past procurement gatekeepers to engage with key stakeholders
Horsefly Delivered
Consultant-led monthly Insights Package as standalone paid service
DEI insights supporting competitive tenders
Predictive analytics and difficulty-of-hire scoring for complex decisions
Bespoke market intelligence for land-and-expand strategies
Cross-regional alignment support for global clients
Strategic workforce planning throughout entire sales cycle
The Impact
Created "one of the most lucrative service adaptations" as standalone revenue stream
Monetized labor market analytics regardless of RPO solution uptake
Drove significant account growth through DEI insights and cross-regional alignment
Shifted conversations from generic capabilities to measurable financial returns
Elevated positioning from MSP vendor to strategic advisor
Differentiated TRS in crowded market with tailored intelligence versus cookie-cutter presentations