Horsefly Analytics helped TRS Workforce Solutions transform labor market intelligence into a standalone revenue generator. By leveraging Horsefly's data throughout their sales cycle, TRS created a lucrative monthly Insights Package and elevated their positioning from MSP vendor to strategic advisor in the brutally competitive managed services market.
The Situation
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Faced intense competition in MSP market where everyone promises "visibility, control, and cost savings"
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Needed proof of value before clients committed to seven-figure contracts
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Required differentiation beyond generic dashboards and industry platitudes
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Sought entry point for strategic conversations with decision-makers
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Wanted to move past procurement gatekeepers to engage with key stakeholders
Horsefly Delivered
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Consultant-led monthly Insights Package as standalone paid service
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DEI insights supporting competitive tenders
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Predictive analytics and difficulty-of-hire scoring for complex decisions
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Bespoke market intelligence for land-and-expand strategies
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Cross-regional alignment support for global clients
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Strategic workforce planning throughout entire sales cycle
The Impact
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Created "one of the most lucrative service adaptations" as standalone revenue stream
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Monetized labor market analytics regardless of RPO solution uptake
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Drove significant account growth through DEI insights and cross-regional alignment
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Shifted conversations from generic capabilities to measurable financial returns
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Elevated positioning from MSP vendor to strategic advisor
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Differentiated TRS in crowded market with tailored intelligence versus cookie-cutter presentations
