Why do you need ethnicity data? Because diverse organizations are high performing ones. In 2017, Boston Consulting Group (BCG) published a study that showed diversity was a driver of innovation - diverse teams produce 19% more revenue, among other benefits. Workplace diversity also leads to creativity – more diverse teams lead to a myriad of diverse viewpoints, which in turn increases diverse solutions.

The challenge for many organizations of diversity analytics is that getting accurate diversity data. Diversity is challenging to both present and track in a simple and accurate manner, so many companies have given up. But setting and meeting diversity goals has immense benefit for your company. The data can empower leaders to hire and appoint more women and underrepresented groups to leadership roles, shifting social norms.


Achieving diversity goals requires planning, feedback, and accountability. That requires accurate benchmarks that can be used as diversity KPIs. Just as data drives business decisions on expansion, hiring, and strategy, it should also drive decisions on diversity and inclusion.

Horsefly's Diversity Analytics are a combination of social profiles, government demographics, market segmentation, and probability that all combine, using our algorithm, to yield the most accurate diversity metrics available in the market today.

Smarter & More Informed Hiring Strategies

Unlock Accurate Labor Market Data with Horsefly:

With Horsefly, you can leverage our comprehensive labor market data to identify and connect with the right talent for your organization, even when dealing with these more niche pain points.

Horsefly helps with:

Lack of accurate representation

Companies may struggle to ensure diversity and accurate representation in their workforce, leading to bias and poor decision-making. Labor analytics software can help by providing insights into demographic breakdowns and identifying areas for improvement.

Finding sustainable talent

Hiring sustainable talent is essential for long-term success, but companies may struggle to find the talent they need. Labor analytics software can help by identifying pools of sustainable talent and providing insights into how to attract and retain them. Horsefly can help identify potential sources of talent and map out a strategy for recruiting and retaining top talent.

Difficulty in finding and deploying talent

Organizations need to be able to find and deploy talent effectively, but this can be a complex process. Labor analytics software can help by providing workforce snapshots and benchmarks, identifying where talent gaps exist and helping companies to find the talent they need. Horsefly helps companies deploy their talent effectively to ensure optimal performance. Workforce snapshots and benchmarks provided by labor analytics software can help to achieve this.

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