Solutions | Location Planning

Business Location Planning: Ideal Locations for a Flexible Workforce

Use Horsefly to monitor trends, anticipate change, and plan ahead.

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Where you do business matters more than ever

Finding the next pocket of just-right skills and talent at a just-right price can be like finding a needle in a haystack — and now the haystack is the size of Earth.

The wrong location can set your business back. The right location will send it forward. With Horsefly, global companies leverage powerful market analytics to match current and future business needs with ideal talent pools that would otherwise be hidden in plain sight. This is providing companies with the location planning strategy and data solutions they need.

The Strategic Evolution of Office Space

As flexible workforce models continue to create increasingly decentralized workforces, the function of company offices has fundamentally transformed. No longer simply places where all work happens, modern offices now serve as strategic hubs for collaboration, culture building, and essential meetings. To develop optimal location strategies, global leaders require comprehensive, data-driven insights to determine both current and future proximity to the talent pools and specialized skills necessary for achieving long-term organizational objectives.

Optimize Office Locations for Your Talent Strategy

Horsefly empowers business location planning by revealing where top talent lives and works—so you can select office sites that support growth and flexibility. Our comprehensive platform transforms complex workforce distribution challenges into clear, actionable insights that drive competitive advantage.

For organizations balancing hybrid work models, our platform provides unique visibility into distributed talent ecosystems, allowing you to create a strategic network of offices that maximizes accessibility for critical team collaborations while accommodating flexible workforce arrangements. Identify talent-rich locations that complement your existing real estate footprint or discover emerging markets with untapped potential for your expansion plans.

Moving beyond simple demographic analysis, Horsefly delivers sophisticated workforce mobility modeling that predicts how location decisions will impact talent attraction and retention over time. Our predictive capabilities help you anticipate market shifts before they occur, positioning your organization to capitalize on emerging talent opportunities while mitigating location-based risks in an increasingly competitive global marketplace.

Data You Can Trust

Global Talent Heatmaps

Visualize talent supply and demand geographically across markets
Pinpoint concentrations of specific skills and conduct detailed market comparisons
Identify optimal locations using interactive visualization tools
Filter by numerous parameters including experience levels, industries, and emerging skill sets

Comprehensive Cost Analysis

Access detailed salary benchmarks based on actual job postings
Understand cost implications for attracting and retaining talent in various markets
Enable more effective budget planning for workforce investments
Maximize your investment in human capital while maintaining competitive compensation packages

Longitudinal Market Intelligence

Move beyond static snapshots with comprehensive trend analysis capabilities
Forecast when specific locations will become more favorable for your organization
Gain detailed insights into historical talent supply and demand patterns
Stay ahead of market shifts and position your locations strategically for future workforce needs

By leveraging these robust data capabilities, organizations can make confident, informed decisions about office locations that align with both immediate talent requirements and long-term strategic workforce planning objectives in an increasingly dynamic labor market.

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11 and 12 and 13.Solutions - Scenario Planning

Unmatched Global Data

The widest global data reach in the industry, covering more countries, cities, and talent pools than any other platform. Make truly informed global decisions with complete market visibility.

Incredibly Granular Data

Our platform integrates the most diverse data sources available, combining job boards, professional networks, government statistics, and proprietary datasets for the most accurate and detailed view of global talent markets.

Instant
Insights

User-friendly interface designed with decision-makers in mind. Transform complex data into actionable intelligence with just a few clicks. Export presentation-ready reports to share with stakeholders.

Real-time
Updates

All data is refreshed and validated daily, ensuring your scenario planning is based on the most current market conditions and emerging trends, not outdated assumptions.

Stay Informed From All Sides with Location Strategy Analysis

Build Better Talent Pipelines

Combine visibility from both the global external market and your internal talent for holistic planning to inform location strategies.

Visualize Talent Supply

Navigate and compare data from more than 65 countries and over 170,000 cities to find the perfect talent pools and understand shifts over time in skills, compensation, demographics, and more.

Maximize Budgets

Uncover compensation ranges tailored to job titles and skill sets across exact locations with up-to-the-minute salary data for both internal and external roles.

Our Data in Action

Global Labor Market

Easily find locations prime for expansion around the world with location strategy analysis.
Quickly create heatmaps showing where talent is available and get compensation averages per city so you know to set expectations and budgets accordingly.
Find hidden talent pools and compare locations around the globe in one screen.

Industry & Global Workforce Trends

Create long- and short-term plans by identifying skills that are in demand now and likely to be needed in the future.
Graph trends and quickly create insightful reports

Compensation

Accurately benchmark salaries and experience within any talent pool.
Set realistic compensation targets based on location, diversity, experience, and skill level.

Labor Market Supply

Use granular search to create custom locations, and compare them with one click.
Drill down to choose the job titles and specific skills that are key in your search to see exactly where talent pools are located.

Diversity & Gender

See the true gender makeup of any role, in any location, and see the average salary per city.
Use gender gap data to set realistic diversity goals that are based on the actual talent pool, not a 50/50 ratio.

Business Location Planning: Ideal Locations for a Flexible Workforce

Where you do business matters more than ever

The Strategic Evolution of Office Space