Privacy Policy
Effective Date: Last Updated 10th February 2025
AI Recruitment Technologies Limited (“we”, “us”, “our” or “Horsefly”) understands the importance of protecting your privacy and personal information. This Privacy Policy describes how we collect, use, store and protect personal information when you use our website www.horseflyanalytics.com and our online product and services.
We are committed to ensuring your privacy is protected and to being transparent about how we collect and use your data. This policy explains:
- What information we collect
- How we use your information
- How we protect your information
- Your privacy rights
- How to contact us about privacy matters
Information We Collect
When you register via our Website, set up a product account, sign-up to a Horsefly event or newsletter, communicate with our customer success or sales department or send us an email, you are providing us with information which we collect. Such information may include the following:
Platform Users:
- Personal Identification Information: Name and work email address
- Technical Data: Internet Protocol (IP) address, browser type, and platform details needed to provide the service.
- Platform Usage Data: Information about how you use our labor market analytics tools.
Website Visitors and Other Contacts:
We may collect information through:
- Direct interactions: When you contact us, including name, email address, phone number and any other information you choose to provide.
- Automated technologies: When you use our website, including technical data like IP address and browser type necessary for website functionality.
- Third parties or publicly available sources: We may receive business contact information from third parties or public sources in accordance with applicable law
Please note that while Horsefly provides labor market analytics services, our platform only analyzes aggregated, anonymized labor market data and does not collect or process personal information about individual job candidates or employees.
How we Collect Information
We collect information through:
- Direct interactions when you provide information to us
- Automated technologies when you use our Website, however we do not engage in any automated decision-making or profiling
- Third parties or publicly available sources in accordance with applicable law
How We Use Your Information
We process your personal information under the following legal bases, for the following purposes:
Legitimate Business Interests:
- To provide and maintain our services
- To improve our Website and services
- To communicate with you about our services
- To provide customer support
- To detect and prevent fraud
Contractual Necessity:
- To fulfill our contractual obligations
- To process your transactions
- To provide access to our platform
Legal Obligations:
- To comply with legal requirements
- To respond to legal requests
- To maintain appropriate business records
With Your Consent:
- To send marketing communications (where you have opted in or we are able to rely on a “soft opt-in”, see below)
- To provide personalized service recommendations
- To conduct market research
When we rely on consent for processing your personal data, we will:
-
- Obtain consent through clear affirmative action
- Keep records of when and how we obtained consent
- Make it easy to withdraw consent at any time - you can opt out of marketing emails at any time by clicking the “unsubscribe” link in our emails)
- Regularly review and refresh consent where appropriate
We will rely on a ‘soft opt- in’ to marketing communications:
- If you are an existing customer and previously purchased or negotiated to purchase our services, and:
- The messages are about similar products or services
- You were given the opportunity to opt-out when you provided your details
- You are given an opportunity to opt-out in every subsequent communication
Sharing Your Information
We do not sell or rent your personal data. However, we may share your personal data with:
- Trusted Service Providers: Companies that help us deliver our services business, such our cloud hosting and email providers. These providers are only authorized to use your information to help us provide our services.
- Law Enforcement: We may share information if required by law or to respond to a legal request.
- Business Transfers: If we undergo a merger, acquisition, or asset sale, your data may be transferred as part of that transaction.
We transfer certain personal data outside the UK and European Economic Area (EEA) as part of our standard business operations. Specifically, we transfer data to:
- United States of America
- Republic of Ireland
- Germany
These transfers only occur through our agreements with enterprise service providers. We ensure your personal data remains protected when transferred outside the UK/EEA through:
- Standard Contractual Clauses (SCCs): We have signed EU Commission-approved and UK-approved standard contractual clauses with our service providers. These clauses provide appropriate safeguards for international data transfers.
- Adequacy Decisions: For transfers to countries like Germany and Ireland, we rely on UK adequacy regulations which confirm these countries provide adequate protection for personal data.
- Additional Security Measures: Our service providers maintain internationally recognized security certifications (such as ISO 27001) and implement strong technical and organizational measures to protect your data.
We ensure appropriate safeguards are in place whenever we share your information.
Data Protection and Security
We take your privacy seriously and have implemented appropriate technical and organizational measures to ensure a level of security appropriate to the risk. We also comply with the security requirements of the Data Protection Act 2018, the UK GDPR and the EU GDPR (2016/679) that regulates our processing of personal data. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
Your Privacy Rights
Under GDPR and UK data protection law, you have the following rights:
- Right to be informed about how we use your personal data
- Right of access to your personal data
- Right to rectification if your data is inaccurate or incomplete
- Right to erasure ("right to be forgotten")
- Right to restrict processing of your data
- Right to data portability
- Right to object to processing of your data
- Rights related to automated decision-making
To exercise any of these rights, please contact us at privacy@horseflyanalytics.com.
Data Retention
We retain personal information only for as long as necessary to:
- Provide our services
- Comply with legal obligations
- Resolve disputes
- Enforce our agreements
Cookie Policy
We use essential cookies to ensure our Website functions properly. We do not use any non-essential cookies without your explicit consent. For more information, please see our separate Cookie Policy. https://horseflyanalytics.com/cookies
Changes to This Privacy Policy
We may update our Privacy Policy from time to time. Any changes will be posted on this page by updating the “effective date” found at the top of this Privacy Policy.
You will be notified of any significant changes by email, if applicable.
Contact Us
If you have questions about how we process your personal data, we encourage you to contact us first at privacy@horseflyanalytics.com or in writing to:
Head of Legal
AI Recruitment Technologies Limited
Unit 9c, The Granary
Stanley Grange, Knowsley
Prescot, Merseyside L34 4AR
If you are not satisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at www.ico.org.uk.
